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Yalla! October / November ’23

Welcome to the October-November issue of Yalla! magazine. The exhibition calendar is brimming with events, making it the busiest time of year for tradeshows in the GCC. From ADIPEC and GESS, to Saudi Agriculture and The Big 5 Qatar, there are plenty of exhibitions to explore, whatever your industry may be.

Amy Chambers shares a synopsis of her latest book, covering the 6 consistent practices (or habits) that happy, successful, powerful people all share.

Katy Holmes highlights the harm that an over-reliance on AI has on customer trust. She sheds light on the new phenomenon of ‘content catfishing’, which sees businesses create a facade of AI-driven marketing without having the substance or capability to support it. And most importantly, how to leverage AI without sacrificing trust and transparency.

Chocolatier, Carole Armitage features as The Founder of 80Noir Ultra. Her multi-award winning, bespoke recipe of 80.3% dark chocolate flavour and health benefits. This is a brand that is changing the way we think about chocolate, with products that promote holistic well-being.

Freddie Pullen interviews Sebastian Bates, whose Warrior Academy teaches 4,000 students globally. He discusses the pivotal impact that martial arts is having in character development there.

Phil Bedford explains why you should start networking before you relocate somewhere new.

And Corina Goetz brings us up to speed with the latest happenings across the Arabian Gulf this October and November. Formula 1 is roaring back to Qatar and Riyadh Season returns.

We finish with a recent brochure project for Fresco Systems of New Zealand. Designed by mecs at our studio in Southwest England, printed in Dubai, and flown to Mumbai in time for India’s biggest food and beverage suppliers expo.


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