The 8 stages of the B2B buying process
The B2B sales process is usually much longer and more complicated than B2C. Decisions are bigger and involve more people. Here’s the typical process that you’ll need to help B2B prospects go through.
Here you’ll find useful posts and articles about all things design, marketing, branding strategy and more.
The B2B sales process is usually much longer and more complicated than B2C. Decisions are bigger and involve more people. Here’s the typical process that you’ll need to help B2B prospects go through.
More and more companies are opting for a minimalist approach to packaging design. We dive into what ‘minimalist packaging’ is and why it’s winning fans.
Graphic design is one of the most important purchases your business makes. It’s what communicates your value and builds brand recognition. Where you source design and how you source it matters. Here’s why…
“Print is dead!” Or isn’t it? Research shows there’s still plenty to love about print advertising, and magazine ads in particular.
Solving customer pain is the name of the game for any business. But first, you need to know where to find it.
The Elevator Pitch; what it is, why you need one, and our favourite format for creating one that works.
If the term sounds unfamiliar, the end products that Flexo produces won’t be. You’re surrounded by flexographic print every day.
Confused about what information the UAE requires you to include in your letterhead design? You’re not alone.
Exhibiting is always a huge undertaking. And it can be very rewarding – if you can get throngs of people heading for your stand.
Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.
Personal and professional development coach, Aliya Rajah, gives her advice on making New Year’s resolutions that stick in Yalla! magazine.
Offline marketing offers a huge set of tools for promoting your retail store or venue. Here are all the main tactics to consider.
There’s no denying inflation is rampant in Dubai, and it’s a threat to most, if not all, businesses. Here are 6 ways to combat it.
With Etisalat completely rebranding in the UAE, we take a look at the evolution of the Etisalat logo over the years.
There might never be a time when everything goes digital. And for good reason. Non-interactive media is the best (or only) choice for many use cases.
This issue has been a long time coming, but here it is, the April-May issue of Yalla! magazine. It’s back to business as usual on the exhibition front following Ramadan
The magazine for Arabian Gulf business owners and entrepreneurs.
Just before the anticipated start of Ramadan on the evening of March 10th, significant trade shows are set to take place in Qatar, Saudi Arabia, and the UAE. These exhibitions
Here’s our list of exhibitions and events confirmed for February 2024. Listed in chronological order.
The magazine for Arabian Gulf business owners and entrepreneurs.
Here’s our list of exhibitions and events confirmed for January 2024. Listed in chronological order.
The B2B sales process is usually much longer and more complicated than B2C. Decisions are bigger and involve more people. Here’s the typical process that you’ll need to help B2B prospects go through.
Here’s our curated list of exhibitions and events confirmed for December 2023. Listed in chronological order.
The magazine for Arabian Gulf business owners and entrepreneurs.
More and more companies are opting for a minimalist approach to packaging design. We dive into what ‘minimalist packaging’ is and why it’s winning fans.
Graphic design is one of the most important purchases your business makes. It’s what communicates your value and builds brand recognition. Where you source design and how you source it matters. Here’s why…
Here’s our curated list of exhibitions and events confirmed for November 2023. Listed in chronological order.
Here’s our list of exhibitions and events confirmed for October 2023. Listed in chronological order.
“Print is dead!” Or isn’t it? Research shows there’s still plenty to love about print advertising, and magazine ads in particular.
Solving customer pain is the name of the game for any business. But first, you need to know where to find it.
The Elevator Pitch; what it is, why you need one, and our favourite format for creating one that works.
If the term sounds unfamiliar, the end products that Flexo produces won’t be. You’re surrounded by flexographic print every day.
Confused about what information the UAE requires you to include in your letterhead design? You’re not alone.
Exhibiting is always a huge undertaking. And it can be very rewarding – if you can get throngs of people heading for your stand.
Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.