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Here you’ll find useful posts and articles about all things design, marketing, branding strategy and more.

International Brand Localisation

Characteristics of a good international brand name

Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.

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Doha, Qatar

March ’24: Upcoming Events

Just before the anticipated start of Ramadan on the evening of March 10th, significant trade shows are set to take place in Qatar, Saudi Arabia, and the UAE. These exhibitions

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The 8 Stages of the B2B Buying Process

The 8 stages of the B2B buying process

The B2B sales process is usually much longer and more complicated than B2C. Decisions are bigger and involve more people. Here’s the typical process that you’ll need to help B2B prospects go through.

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International Brand Localisation

Characteristics of a good international brand name

Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.

Read more
Yalla! Magazine - August / September '23 Issue

Yalla! August / September ’23

Welcome to the August-September issue of Yalla! magazine. As the Gulf gets back to business, the trade shows resume with gusto. Cityscape Global will be held in Riyadh this September,

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