There is friction in your Gulf pipeline

The Eleven Signals is the six-minute assessment that surfaces it.

Used by Commercial Directors at Western companies with serious Arabian Gulf ambitions. Eleven questions, one honest reading.

1

See the pipeline truth

Surface the friction patterns that quietly stall Western pipelines in the region.

2

Benchmark your business

See how your business scores against businesses already winning in the GCC.

3

Decide your direction

Walk away with an honest read, and the autonomy to decide what comes next.

The 11-question online assessment takes six minutes. Your results arrive within minutes of completion. Your details stay with us.

Your Arabian Gulf business transactions are likely paused at present. So are everyone else’s. The interruption is real — and so is the case for using it to arrive better-prepared when it ends. The Eleven Signals will not solve the situation. It will, quietly, tell you whether the way you were showing up was working.

You know the pattern. The proposal that gets put out to tender again. The specification that ends up in someone else’s bid, thirty per cent below your price. The contract that goes elsewhere — and the unmistakable feeling that your best thinking has just been used to underwrite a cheaper supplier.

If that scene is recognisable, it is rarely an accident. The Eleven Signals identifies eleven specific patterns that quietly contribute to it. Six minutes of honest answers usually surfaces three or four.

The Eleven Signals was developed by mecs — Middle East Creative Services — a small, GCC-focused creative studio with three decades of practice in Arabian Gulf markets.

Founders Marisa and Keith have lived and worked across Saudi Arabia, Kuwait, Oman, and the United Arab Emirates since 1994. The company has served both eminent local businesses and Western brands entering the region.

This online assessment distills what mecs has seen across many of those engagements: eleven patterns that quietly determine which Western businesses are taken seriously in the region, and which are quietly passed over.

" Marisa and Keith have been an incredible support for so many years. Our friction was clear. We were not being taken seriously by big defence companies and outdoors brands...

mecs have given us the appearance and the presence to attract world-renowned brands. Priceless. "

Mike Symns
Business Manager for
Sheikh Sabah Faisal Duaij Salman Al Sabah

A pulse check. Eleven questions, six minutes, one honest reading. A starting point for a conversation, if a conversation is warranted.

A diagnosis, a quick-fix, or a pitch dressed as a free download.

Built for Western Commercial, Export, and Managing Directors with serious Arabian Gulf ambition.

middle east creative services