Etisalat branding evolution: 1976 to today

Etisalat announced a completely new brand identity and logo on 23 February, making big changes that took many by surprise. We take a look back at the company’s past logo designs and track the evolution of Etisalat’s branding since its inception in 1976. An early incarnation of the Etisalat logo This is the earliest version […]
Characteristics of a good international brand name

When expanding your business into new international markets, it is important to choose a brand name that appeals to all people. You’ll need to think across ethnic, language, and cultural barriers. There are several key characteristics that make a good international brand name. In this blog post, we will discuss the most important ones. Whether […]