Characteristics of a good international brand name
![International Brand Localisation](https://www.mecs.design/wp-content/uploads/2022/09/international-branding-arabic-2-1024x683.jpg)
Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.
Etisalat branding evolution: 1976 to today
![Etisalat Dubai, UAE](https://www.mecs.design/wp-content/uploads/2022/09/etisalat-building-dubai-1024x610.jpg)
With Etisalat completely rebranding in the UAE, we take a look at the evolution of the Etisalat logo over the years.