Characteristics of a good international brand name
Going international? There’s a lot to consider to consider when naming a brand for international markets. Cultural sensitivities, simplicity, translatability, legal defensibility, and long-term suitability… Learn from these fascinating examples of successes and failures in brand localisation.
Etisalat branding evolution: 1976 to today
With Etisalat completely rebranding in the UAE, we take a look at the evolution of the Etisalat logo over the years.