Welcome to the December issue of Yalla! magazine. After a busy few months, the events calendar is a little lighter as we head toward the festive season and national holidays in the UAE, Bahrain, and Qatar. But there is still a wealth of opportunity, particularly in construction and engineering. The Big 5 exhibition begins at Dubai World Trade Centre, with nearly $4 trillion worth of unawarded projects across the MEASA region.
We run through an array of tactics that can help attract throngs of visitors to your exhibition stand. You’re sure to find a few ideas that get your imagination going. We also look at how to find and understand customer pain points, and some of the best ways to craft an elevator pitch that resonates with people. Both are vital to communicating value in any setting or medium.
Corina Goetz brings you a news roundup from around the Gulf, plus facts and figures on the new Red Sea International Airport planned in Saudi. And we finish with tips to help you fully detach from work during the holidays.
Whatever your plans are for this festive season, we hope you enjoy it and look forward to bringing you more news and insights in January/February. Until then, we wish you a restful vacation and a happy new year.