The 8 stages of the B2B buying process
To succeed in B2B marketing, it’s essential to understand the different stages of the buying process that your prospects go through. B2B buyers tend to take a much more structured and formal approach to purchasing goods and services. As a result, the sales process is often longer and more complex than in B2C sales. Understanding […]
How to promote your store offline
Online marketing might be in the spotlight of late, but it’s still as important as ever to promote your store offline. There are lots of ways to do this, and the best approach will vary depending on your business, your products, and your target audience. You can promote your store offline with a combination of: […]
Are magazine ads effective?
Living in such a digital age, it’s easy to assume that advertising media through forms of tv, radio, and especially the internet would reign supreme, right? Yet, studies show that advertisements through print such as magazines have stood the test of time, and have even done considerably better than other forms of media. But is […]
The best way to write an elevator pitch that resonates
Effective marketing is all about communicating brilliantly. And great copywriting is a major component of the creative projects we deliver. Elevator pitches are one of the most important tools you can use to market your business. But what is an elevator pitch, and how do you write one that will resonate? An elevator pitch is […]