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The 8 stages of the B2B buying process

The 8 Stages of the B2B Buying Process

The B2B sales process is usually much longer and more complicated than B2C. Decisions are bigger and involve more people. Here’s the typical process that you’ll need to help B2B prospects go through.

Are magazine ads effective?

Effective MAgazine Ads

“Print is dead!” Or isn’t it? Research shows there’s still plenty to love about print advertising, and magazine ads in particular.